We were asked by our amazing public art producer clients Ginkgo Projects to formulate a small PR campaign for their project '14537/9431'. '14537/9431' by artist Lilah Fowler formed the public art commission for the New Bridewell Student Housing development in Bristol. We were tasked with raising the profile of the project and Ginkgo Projects amongst the art, design and developer communities.
Drawing on the artistic process behind the commission, whereby the artist worked with a programmer to produce a unique algorithm which to create an eye-catching pattern on a facade joined to the development, we released a press release titled; 'GINKGO PROJECTS PRESENTS… PUBLIC ART INSTALLATION NEW BRIDEWELL, BRISTOL, EXPLORES HOW THE CITY’S LANDSCAPE IS INTERTWINED WITH TECHNOLOGY'. The aim was to achieve coverage in the art and design press, and to achieve back links from high ranking sites to the Ginkgo Projects website. We also posted a news story on the Ginkgo Projects website, and used engaging social media posts across Facebook, Instagram and Twitter to drive users to their site. We targeted media with a high social media following in order to increase Ginkgo's social media following.
We succeeded in placing stories and backlinks with two high ranking design websites with domain authorities higher than 60 and a combined audience of 300,000 unique monthly visitors, as well as regional social media enagement. This mini campaign succeeded in generating interest in the project and raising the profile of Ginkgo and their client; developers Watkin Jones.